Let me start with a question. Why do you think we were able to figure out how to send a man to the moon and back safely, but we can’t figure out how to solve our weight problem?
The answer has a lot to do with the difference between the reasons why the space agency was trying to travel to the moon and back and why most of the companies involved in the weight loss industry are trying to solve the weight problem.
The space agency was trying to send a man to the moon and back because the US government asked them to do so and they were paying for it. In addition, if they solved that problem, they would stand to make a lot more money in the future. The government did not give the space agency any restrictions on how they needed to accomplish that goal. They were free to use whatever technologies or materials they need it in order to achieve that objective.
On the other hand, most of the companies involved in finding a solution to the weight problem are companies that make their money through the sales of their products, not the government. For example, diet companies like Jenny Craig, Nutri-System, and Weight Watchers are owned by food companies and make most of their money through the sales of food. NordicTrack makes most of their money selling exercise equipment and companies, like GNC, make most of their money selling supplements. So, although I am sure, all of these company are looking for the solution to the weight problem and truly want to help people, they are only interested in a solution that would increase the sales of whatever they are selling. If a solution does not involve their product, they have no interest in that solution and I can't say I blame them. So you see, although they are all looking for the solution to the weight problem, they are not free to come up with any solution that would fix the problem, like NASA. The solution must include what they are selling.
This is why the space agency was able to get us to the moon and back but the weight loss industry is still not able to definitively solve our weight problem.
In most cases, whatever those companies are selling, is part of the solution, but not the complete solution. So, yes, you do need to exercise, but exercise only plays a small role in weight loss and fitness.(Much smaller than people are made to believe). But if I am selling exercise equipment, I would focus on promoting the exercise part as the most important part. Here is another example: Although the foods you eat do play a role in weight loss and health, what plays a much bigger role, is how long do you allow your body to go without food. Allowing your body to go without food for a period of time is extremely beneficial to your health and weight and this is a proven fact. How come you never hear this from most weight loss programs? Well, most of the popular weight loss programs are owned by food companies like Nestle, and Heinz. It is not in their best interest for people not to eat. So their weight loss programs only focus on telling you the benefits of eating their food, but they will not tell you about the benefits of taking a break from eating.
The end result, is you have all these weight loss programs that offer only part of the solution, but they are promoted like they are the complete solution. This is why the weight loss industry is full of misinformation and half-truths that only produce temporary results. Now you know how in the past 25 years, although we have more than doubled the amount of money we spend on weight loss products and services, the obesity rate has almost tripled from around 12% to over 36% today and over 70% of the population is overweight.
How Can We Solve The Weight Problem?
The simple truth is that we already know what needs to be done in order to lose weight and improve our health, and there are many people and small companies like mine, that is teaching the truth to people and are making a real difference in their life. The reason we were able to solve the weight problem was because we are only selling information.
Since we are not selling supplements, food, or equipment, we are not limited to how to solve the weight problem. Our only objective was to come up with the best way we could help people lose weight, get in shape and stay in shape. The better our solution worked the more informational products we could sell. But just because you have the answer it does not mean you can make a difference. You need to get the answer out to the people who need it and that is where we have the problem.
Big companies spend millions of dollars every year on marketing and promoting what benefits the sales of their product and also suppress any information that could hurt the sales of their products. We, on the other hand, have a very limited marketing budget and can't compete with the big companies, so our message gets drowned in the sea of weight loss misinformation and half-truths. Yes, our message does get through to some people but not enough to make a difference in the weight loss battle.
Our solution to the weight problem is called the Live Your Way Thin System and it's unlike any other weight loss program on the market today. With our program you will be able to lose weight and more importantly keep it off without counting calories, points or measuring your food, also without long and hard workouts that leave you in pain. To learn more visit our website: www.LiveYourWayThin.com
